Vol. 10 No. 1 - Winter 2009

Hydramax Update

Logo for the Hydramax hydration system

The HydraMax line has had several major updates in its recent past. We’ve made improvements in the fabric design, added a bite valve cover and a shut-off valve. We’ve enhanced the water bladder with a clear bottle. These improvements have all been well received by our customers and have been fundamental to growing our HydraMax sales.

But it’s time to update the HydraMax line again! Customers in the US Air Force and the Marine Corps have their own camouflage designs and we should offer these as well. Our design is a few years old now and customers are looking for updated designs with new features.

We now have permission to use the military’s Future Force Warrior bottle design and tooling for our commercial and military sales program under the SKILCRAFT brand. This water bladder design features a 100 oz ergonomic shape that is far more comfortable for the user. We hope it will become a key new product in our existing Alpha, Mustang and Alpha Reflector product line. Over the coming months we will be working with our hydration suppliers and designers to make these product updates and additions a reality. We look forward to an exciting new launch of the HydraMax product line!

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